Online shopping has seen sustained, rapid growth, especially after the pandemic. The Shopify agency says that there are now around 5.1 million Shopify stores. But do all of them drive traffic and make sales? Not quite. As of April 2025, the average conversion rate is just 1.5%. You might be one of those sellers stuck […]
Smart digital marketing strategies help you get the attention of online customers. One such useful option is adding custom labels in your Google Merchant Center for your Google Shopping feed products. With Custom labels, you categorize and arrange group products in your Google Ads campaigns. These filters help with reporting, better targeting, and bidding. However, […]
Google Shopping Feeds are lists of products with details about each one. They collect product information from a website and organize it into a simple format. You need to update your shopping feeds often to do well in a competitive market. Regular updates make sure customers see the correct details about your products. This includes […]
Google Shopping Feed is a list of products, along with important data about each product. It takes the product data from the website and arranges it in a readable format. This feed is then used to connect your products with Google Ads, making promoting and displaying them to potential customers easier. The shopping feed needs […]
Google Shopping Feed is important in increasing visibility for e-commerce businesses. It uses a structured format that helps Google understand your products better. This makes it easier for your items to appear in relevant search results. You must update your shopping feed regularly to succeed in the competitive market. Frequent updates ensure customers see accurate […]
Google Shopping Feed is a file including essential information about your product catalog. This file is organized in a way that Google can easily understand. Merchants use it to upload product lists from their inventory. These lists display the items currently available for sale. By doing this, businesses ensure their products are visible on Google […]
Google Shopping Feed increases product visibility for e-commerce retailers. Its format helps Google understand and display products in relevant search results. The shopping feed requires frequent updates to stay competitive in the marketplace. Regular changes ensure that potential customers see accurate product details, updated prices, and current availability. This constant fine-tuning helps avoid confusion and […]
In today’s competitive eCommerce landscape, it’s not enough just to list your products online. If you’re a local retailer or a business with physical inventory, you need to ensure that your customers can find exactly what they’re looking for both online and in your store. This is where Local Inventory Ads (LIA) come into play. […]
While it is a recognized reality that buying has primarily transformed online, 49% of consumers like to buy from brands with regional visibility, and 96% of individuals find out about regional companies online. This equates to higher conversion prices, increased sales with local shops, and online visibility. One efficient way to advertise your local shop […]
A Google Shopping Feed is a file that lists product information in a specific format. It is provided to e-commerce websites, search engines, price comparison sites, and affiliate networks. Providing the right product information helps you stand out in a competitive e-commerce marketplace. Learn about seven distinct feed types that empower your products to shine […]
