profitable
Product Feed Optimization
Unlock Profit in Your Google Shopping Feed
When was the last time you cleaned up your Google Shopping product feed?
If your answer is “never,” you’re not alone. Most agencies skip this crucial step—letting your valuable ad dollars slip through the cracks.
It’s more than just pocket change. A disorganized product feed leads to lost conversions, missing data, and worst of all—wasted profit. But you can avoid the headache. When we clean up your feed with our six-step product feed management process, you’ll be shocked by how much money you’ve been sitting on this whole time.
Our 6-step process
With over 21,000,000 products optimized, wixpa product feed management minimizes errors and maximizes your profit in just 6 Steps:
Audit
Every new client’s feed is audited according to a rigorous set of standards before being rebuilt, to make sure no potential profit slips through the cracks.
Map
Once the data has been validated, we map the relevant source fields to fields in the new feed. This mapping is validated again to make sure your data is in the right place.
Revise
After mapping the data, our analysts solve for missing or inaccurate data. We also fix any errors resulting from disallowed terms or special characters.
Build
We create logical product segments in the feed which are unique to every client and can include important factors like brand, vendor, and seasonality.
Segment
We segment your products by available margin, in addition to key product attributes such as seasonality. We also segment out top-selling products to direct ad spend more precisely.
Sync
Finally, your feed is synced at least daily, to ensure the information present in GMC is up-to-date. This process also ensures products can serve as quickly as possible
1. Audit data
In the first step of our feed optimization process we audit your account, starting by checking that all required fields are present. Then we create parent-child SKUs to ensure variants are properly advertised. Finally, we merge all other relevant data sources such as updated descriptions or alternate currencies.
2. Map fields
Once the data has been validated, we map source fields from your old feed to the new Google Shopping product feed. This mapping is validated again to ensure the data ends up in the right place. Fields we map include:
- product_title
- description
- sale_price
- image
- gtin
- mpn
3. Revise fields
After mapping the data, we solve for inaccurate data, and fix errors such as:
- Invalid GTINS
- Invalid special characters
- Disallowed words or phrases
- Missing or incorrect images
Once we revise everything, we double-check the feed to make sure every missing or inaccurate field is updated and optimized. This process ensures that your campaigns are built with the best possible data.
4. Build Campaigns
Your dedicated analyst will create a campaign structure tailored to your business. Your product feed management can include variety of product attributes such as:
- Brand
- Category
- Seasonality
- Product
- Cost-of-Goods
- Product Performance
Once we revise everything, we double-check the feed to make sure every missing or inaccurate field is updated and optimized. This process ensures that your campaigns are built with the best possible data.
5. Find top sellers
Next, we identify top performers and separate them from products that don’t sell as well. This also allows us to assign appropriate bids to products based on performance. A large percentage of spend can be directed to your top selling products that will grow your revenue and increase profit. At the same time products that sell less frequently are still able to be advertised as a spend level that’s profitable.
Your top products might override other products in an ad group—that’s why we segment them out in our campaign structure.
6. Sync Your feed daily
Even if your feed is optimized, it won’t do any good if your feed isn’t routinely synced. But you don’t need to worry about that!
Our product feed management includes at least daily syncs, to ensure the information present in Google Merchant Center is as up-to-date as possible. This process also ensures any needed campaigns or ad groups are promptly built, so products can serve as quickly as possible.
The Final Piece of The Puzzle
Product feed management is an ongoing process.
You can rest easy knowing our analysts run regular checks on your product feed, to ensure any errors or disapprovals are found and fixed before they can become major problems!
We also look for opportunities to continually improve the quality of your feed—by performing in-depth title optimization analyses and other reviews regularly.
Want to see just how much money you could be missing out on? Set up a free strategy call today to unlock the profit hidden in your Google Shopping product feed today!