Choosing between Google Analytics vs Tag Manager can be tough for beginners. Both tools are key for tracking your website’s performance, but they serve different purposes in your digital marketing toolkit. Understanding the differences in Google Analytics vs Tag Manager helps you pick the best tool for your needs and budget. If you’re a new […]
Setting up Google Tag Assistant correctly can help you collect accurate data. This can save your marketing budget from being wasted. I’ve set up many Google Tag Manager accounts. I’ve noticed that small mistakes can lead to big tracking problems. These issues can cost businesses thousands in wasted ad spending. Google Tag Assistant helps you […]
How do you know if visitors are engaging with the content on your web pages? I’ve spent years working with web analytics on content-heavy sites. During that time, I discovered that Google Tag Manager scroll tracking offers valuable insights. It reveals how users behave on a page. These insights go beyond what traditional page view […]
Google Tag Manager (GTM) is changing how marketers track websites and apps. Now, you don’t need to write any code. This tool helps businesses quickly and easily manage tracking tags. It offers precision and speed. Marketers, webmasters, and business owners can benefit from understanding GTM. It improves digital marketing and simplifies data collection. This makes […]
Do you know which sources bring visitors to your website and which campaigns give the best results? After running many social media campaigns, I learned something important: UTM links are crucial for understanding what drives your results. Without them, you’re basically marketing blindfolded.
Running a website means juggling countless tracking codes, analytics snippets, and marketing tags. Tired of waiting on developers to add the Facebook Pixel or update Google Analytics? Google Tag Manager could be the answer you need. This powerful tool changes how you track your website. It consolidates all your tags into a single, intuitive interface. […]
Custom event tracking in Google Tag Manager changes how you track user actions on your site. After years of using GTM solutions, I’ve found that strong event tracking is key. It leads to valuable analytics insights. This guide shows you how to create, set up, and improve custom events in Google Tag Manager. You’ll learn […]
You probably created a Google Shopping feed and felt excited about making sales until you received an email saying that your Google Merchant Center account has been suspended. Ouch! That can be hurtful. But you don’t need to worry about it, as Merchant Center suspensions are fixable. Google may suspend your account for various reasons, […]
Getting your product seen by potential customers is everything an online seller wants. For that, your product feed must be clean, accurate, and optimised to showcase products on Facebook, Google Shopping, or other marketplaces. A product feed is a structured file that contains all the important information about the product, like title, price, description, image, […]
Are you struggling to manage your Google Shopping product feeds across multiple channels? That massive catalog, constant updates, and platform requirements are hurting you. Mistakes in your product feed make all your listings problematic and often result in confused customers with a low sales rate. The good news is you don’t need to manage your […]
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