How to Use Custom Labels for Google Shopping Campaigns?

Smart digital marketing strategies help you get the attention of online customers. One such useful option is adding custom labels in your Google Merchant Center for your Google Shopping feed products.  With custom labels, you categorize and arrange group products in your Google Ads campaigns. These filters help with reporting, better targeting, and bidding. However, […]

How to Add Custom Labels in Wixpa Google Shopping Feed?

Smart digital marketing strategies help you get the attention of online customers. One such useful option is adding custom labels in your Google Merchant Center for your Google Shopping feed products.  With custom labels, you categorize and arrange group products in your Google Ads campaigns. These filters help with reporting, better targeting, and bidding. However, […]

Product Feed Optimization: Key Steps to Improve Traffic and Sales

As of March 2025, around 30.6 million e-commerce businesses operate globally. Customer attention is the key to standing out in this market, and to grab that, your product feed must be well-optimized.  Feed optimization is all about adding keyword-enriched data throughout your product information. Your product visibility increases, which improves traffic and drives sales. It […]

How to Set up Google Merchant Center in 2025?

Google Merchant Center is a free tool that helps businesses boost their online visibility to millions of shoppers across Google platforms like YouTube, Google Images, and Maps. You can easily manage and upload your product information with a merchant account to display when customers search for related items. It enables businesses to reach more customers […]

How to connect Google Merchant Center to Shopify?

Are you a merchant selling your product on Shopify? We recommend a highly effective marketing strategy for your e-commerce store: promote your product across Google! Yes, you heard right! You can connect your Shopify store with Google in just a few steps. You must have a Google Merchant Center account for that.   Google Merchant Center […]

What Are Local Inventory Ads? Boost Local Sales Fast

Local Inventory Ads (LIAs) are a powerful tool for retail businesses to boost local sales. They are more important now than ever. Customers regularly search for their favorite products and store key information on their devices.  Google Shopping Local Inventory Ads are important for local businesses since they allow them to contact customers when they […]

How to Create Custom Labels in Google Merchant Center

Google Merchant Center is a tool that helps businesses list their items across Google platforms like YouTube, Search, Maps, and Google Images for Google Shopping and Google Shopping Feed. You can upload and manage your product information easily with a merchant center account.  One of the powerful features of GMC is custom labels. You can […]

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