As of March 2025, around 30.6 million e-commerce businesses operate globally. Customer attention is the key to standing out in this market, and to grab that, your product feed must be well-optimized. Feed optimization is all about adding keyword-enriched data throughout your product information. Your product visibility increases, which improves traffic and drives sales. It […]
Are you a merchant selling your product on Shopify? We recommend a highly effective marketing strategy for your e-commerce store: promote your product across Google! Yes, you heard right! You can connect your Shopify store with Google in just a few steps. You must have a Google Merchant Center account for that. Google Merchant Center […]
Behind every successful Google Shopping campaign is a well-organized Google Merchant product feed. One of the most practical ways to boost effectiveness is by leveraging labels in the Google Merchant Center (GMC). Labels allow sellers to categorize their products, making campaign management easier and ad performance more targeted. Whether you’re an eCommerce entrepreneur or a […]
Google Shopping Ads and Facebook Ads are two of the most effective ways for online advertising. Over 44% of merchants use these ads to drive sales for their eCommerce business. In 2024, Google Ads generated approximately 224 billion dollars accounting for around 75% of revenue. Google Ads helps you to reach a global audience and […]
Are you ready to advance your Shopify business? If you’re looking for a powerful way to boost online visibility and drive sales, you’ve come to the right place! In today’s digital marketplace, having a stunning storefront is just the beginning. Enter Google Shopping: a game-changing platform that connects eager shoppers with products they want your […]
A Google Shopping Feed is a file that lists product information in a specific format. It is provided to e-commerce websites, search engines, price comparison sites, and affiliate networks. Providing the right product information helps you stand out in a competitive e-commerce marketplace. Learn about seven distinct feed types that empower your products to shine […]
A quick change in technology has led to the need for businesses to adopt a different approach to remain competitive. The Google shopping feed is one of the tools that many businesses leverage as it determines the visibility and sales of products. Looking towards the future, certain trends will define the future of e-commerce sustainability […]
Consider an online store without a Google Merchant Feed. Certainly, everyone would see how vital it is. Especially in today’s technological era, where the competition is most likely one click away. The situation is indeed challenging, but take note if you use Shopify. Many apps provide the utmost assistance in resolving such issues. For this […]
If you own an e-commerce business, it is essential to get your products to as many consumers as possible. One solution to this is Google Shopping feeds as they allow the display of your product in Google Shopping ads, making it one of the most appealing and informative formats in the market. In this post, […]
