How to Set Up Multi-language Google Shopping Feeds: A Complete Guide

Google Shopping Feeds are essential files for e-commerce sellers. These files contain detailed data about the items you want to sell on Google.

Are you having trouble reaching a wider audience with your online products? Imagine if there was a way to overcome these issues and grow your business globally. You don’t have to worry about language difficulties when interacting with a variety of audiences. That’s exactly what Multilanguage Google Shopping Feeds can help you achieve. 

These Google product feeds enable your store to connect with diverse audiences across the globe. They make it easy for people from various countries to find and understand your products.  

This blog explains what Multilanguage shopping feeds are and how to set them up. You will also learn why they’re necessary for expanding your business globally. Additionally, we’ll share practical tips to ensure these Google Shopping product feeds work effectively.

How Does Google Shopping Feed Work?

A Google Shopping Feed is like a product catalog for the internet. It holds all the details about what you sell online.

Think of it as a list that tells Google about your products. This list includes prices, pictures, and descriptions of everything you sell.

You send this list to something called the Google Merchant Center. The Merchant Center checks your list and prepares it for shoppers.

When someone searches on Google, the system looks at your list. If someone types words that match your products, Google shows them to the shopper.

For example, if you offer blue sneakers, your shoes can appear when someone searches for “blue running shoes.”

The effectiveness of your shopping feed depends on regular updates. Maintaining the feed ensures that adjustments to stock levels or product prices are precise and up-to-date. Regular updates also reduce the possibility of mistakes.

When your feed is free of errors, users on different platforms will have better experiences. In addition to increasing the impressions your items receive, this guarantees that users will experience the smooth interactions they anticipate.

Introduction to Multi-Language Google Shopping Feeds:

If you want to sell products worldwide, multi-language shopping feeds can make this easier. These feeds are special files that include detailed information about the items you are selling. However, they come with a unique advantage. Unlike regular feeds, these provide product details in multiple languages and even show prices in different currencies.

Why Is This Important?

Using multi-language product feeds has some major benefits. It allows your Google Shopping ads to be seen and understood by a much larger audience. This includes people who don’t speak your language. By customizing your feed to match different languages and currencies, you make your products more accessible. This helps your business expand and reach new customers across various countries.

How to Setup Multi-language Shopping Feeds?

Just like your first feed, you can create more in the Wixpa Google Shopping Feed app! For this, make sure to:

1. Clearly set up your target market.
2. Use any appropriate translation application to translate the language.
3. Make sure your currency is configured correctly.

The Wixpa shopping feed app makes it simple to serve a variety of markets by supporting all language translation apps.

To create the feed, just click on Create Feed in Wixpa shopping feed. Then, choose the relevant market, and follow the same steps as for the first one.

How Wixpa Simplifies the Creation of Multilingual Google Product Feeds?

Creating multi-language shopping feeds can be challenging. Wixpa simplifies the process by addressing each problem with precise solutions.

1. Precise Translations and High-Quality Formatting

Wixpa seamlessly integrates with the translations already set up on your Shopify store. It supports over 1,000 Shopify-approved translation apps. Using this data, it creates feeds that are linguistically accurate and properly formatted. This ensures your product information is clear and correct in every language. Accurate feeds lead to better product representation and increasing CTR.

2. Improved User Experience

With the Wixpa Shopping Feed app, you can create ads that match the language of your audience. These ads resonate with users, increasing engagement and improving click-through rates on your feeds.

3. Advanced Localization Features

Wixpa goes beyond basic tasks like currency conversions and tax calculations. It generates localized feed URLs for different marketplaces. This feature makes it easy to export multilingual feeds to multiple platforms. As a result, your shopping feeds can reach a global audience effortlessly.

4. Simplified Ongoing Management

Wixpa automates settings for managing multi-language and multi-channel shopping feeds. This minimizes the errors and saves you time. You won’t need to worry about manual maintenance anymore.

5. Cost-effective and Resource-Friendly

By automating detailed tasks, Wixpa eliminates the need for extra staff. This keeps your costs under control while ensuring efficiency.

6. Multi-Country Support

Even Google’s Sales Channel App only supports one primary country. This limits its ability to handle multi-language feeds. Wixpa overcomes this limitation by allowing you to target multiple countries. This flexibility helps you expand your campaigns and reach a broader audience.

Tips for Creating Multi-language Google Shopping Product Feeds:

Creating multilingual shopping feeds requires careful planning. Here are some top tips and best practices to ensure success:

1. Currency and Payment Options

Adapt your payment options to match the currency of each target market. Customers feel more comfortable when transactions are in their local currency. It simplifies the process and makes purchases more appealing for international shoppers. Multilingual feeds and ads that support local currencies create a better user experience.

2. Consistent Product Data

Always keep product data uniform across all languages. This includes data like color, size, material, and other specifications. Regardless of the language, consistency ensures that clients comprehend the products. Accurate and clear data enhances the quality of your multilingual Google Shopping feeds.

3. High-Quality Translations

Avoid relying entirely on machine translation tools. Automated translations can miss important cultural nuances or produce inaccurate results. Instead, invest in professional translations to ensure the content in your feeds is clear and error-free. This will help maintain the quality and professionalism of your shopping feeds.

4. Accurate Tax and Shipping Details

Each country has its own tax regulations and shipping requirements. Research the specific costs and rules for every target market. Display these tax and shipping details clearly in your shopping feeds. Transparency builds trust and reduces the chance of cart abandonment.

5. Localized SEO Keywords

Incorporate keywords that are specific to each country and language. Use local search terms that your target audience is likely to use. Optimizing your feeds with localized SEO keywords boosts their visibility. This makes it easier for buyers in different regions to find your items or products.

6. Track Performance Metrics

Regularly monitor key performance indicators such as conversions. Analyze how your feeds perform in different languages and regions. Use this data to make improvements and optimize your strategy for better results.

7. Test and Improve Continuously

Before launching your feeds fully, start with a smaller test. Pick a smaller market or a limited product range to begin. Monitor the performance of this test carefully. Based on the results, make adjustments to your multilingual Google Shopping feeds. Testing and iterating will help you refine your approach for a successful full launch.

Following these tips, you can create multi-language shopping feeds that work effectively across markets. With localized strategies and consistent optimization, your feeds will perform better and drive more sales.

Conclusion

Setting up multi-language Google Shopping feeds comes with several challenges. Managing accurate translations is not always easy. Additionally, handling the technical aspects can be complicated. 

If you’re a Shopify seller, there’s great news. Our app “Wixpa Google Shopping Feed” is specially designed to make this task easier for you. It streamlines the process of creating multi-language shopping feeds. Let our app make your journey to global success easier and more efficient.