How to Set Up Multi-language Google Shopping Feeds: A Complete Guide

Are you having trouble reaching a wider audience with your online products? Imagine a way to overcome these issues and grow your business in international Google searches. And, You don’t have to worry about language barriers. That’s exactly what Multilanguage Google Shopping Feeds can help you achieve. These Google product feeds enable your store to connect with diverse audiences across the globe, that too in their native language. They make it easy for people from various countries to find and understand your products.  

This blog explains what Multilanguage shopping feeds are and how to set them up. You will also learn why they’re necessary for expanding your business globally. Additionally, we’ll share practical tips to ensure these Google Shopping product feeds work effectively.

What is Multi-Language Google Shopping Feeds?

If you want to sell products worldwide, multi-language Google shopping feeds can make this easier. These feeds are special files that include detailed information about the items you are selling. However, they come with a unique advantage. Unlike regular feeds, these provide product details in multiple languages and even show prices in different currencies.

Why Is This Important?

Using multi-language product feeds has some major benefits. It allows your Google Shopping ads to be seen and understood by a much larger audience. This includes people who don’t speak your language. Customizing your Google Shopping feed to match different languages and currencies makes your products more accessible. This helps your business expand and reach new customers across various countries.

Steps to Create Multi-language Google Shopping Feed

You can create a Multi-language Google Shopping feed on Google Merchant Center. Creating a multi-feed involves a few steps, but these are simple.

1.  Setup Google Merchant Center Account

• Navigate to ‘Google Merchant Center’ and sign in. If you do not have an account, create one.
• Once you sign in, configure the settings of the account. Define your currency, tax, and shipping rules. 

2. Collect All Your Product Data

• Get all the product information you’ll need for your multi-language feed. You can use Google Sheets for this purpose. Other spreadsheets are also good to go. 

• Translate all the text elements including product titles and descriptions into the language you wish to target.
• For each geographical region, adjust the product prices with the local currency. 

3. Create the Product Data Feed in GMC

• In the Google Merchant Center account, click on the ‘Product’ tab, and select ‘Feeds’. 
• To create a new feed, click the ‘+’ icon.

• Select your desired format of Product data and choose the language for this feed. 

4. Upload the Product Data Feed

• You can upload the feed manually or using FTP. Select the upload process that suits you. 
• Align your spreadsheet columns with the attributes of the Google Product Feed in GMC. 

5. Test Your Feed

• Google Merchant Center has built-in tools to check errors. 
• When you find everything perfect, submit the feed. 

Here you are! Your Multilanguage Google Shopping Feed on Google Merchant Center is ready. However, you may come across some challenges while creating a multilingual Google Shopping product feed with this method. 

Challenges to Creating Multi-Language Google Shopping Feed Manually

Several reasons make the multi-language shopping feed for Google challenging. Common hurdles that you may face are

1. No Real-time Updates

You won’t have to create the Google Shopping Product feed once and leave it. Feeds require ongoing management, with GMC it’s challenging. 

2. Risk of Translation Error

Your product description, its attributes, and all the text information must be accurate. This way, maintaining overall quality becomes challenging, especially for multiple languages. Poorly translated product descriptions hurt conversions and cause disapproval in the Google Merchant Center. 

3. Time-Consuming Process 

Manual multiple language feed processes consume a significant time. You have to translate the titles and descriptions of every product. Workload increases when you manage different files for each language. 

4. User Experience

As you know, the search query process is different for almost everyone. It’s complex to understand how people search for their desired products in a different language. One thing may work best for one language but not for another. Providing a seamless user-experience in Google shopping feed is important.

5. Budget and Resources

You require manpower to manage multifeed Shopify. You will need a bigger team and more hours than the existing team. Also, sometimes you’ll be charged additional costs to translate and ongoing management. 

6. Manual Mapping of Products IDs

You must ensure that each translated version uses the same product ID. A mismatch breaks the link between primary and supplemental Google Shopping feeds.

7. Localization Challenges

Different currency management is tricky. Different countries have different taxes and shipping rules, which significantly complicates the feed setup. 

How does Wixpa Simplify the creation of multilingual Google product feeds?

Creating multi-language shopping feeds can be challenging. Wixpa simplifies the process by addressing each problem with precise solutions.

1. Precise Translations and High-Quality Formatting

Wixpa is a multifeed Shopify app that seamlessly integrates with the translations already set up on your Shopify store. It supports over 1,000 Shopify-approved translation apps. Using this data, creates feeds that are linguistically accurate and properly formatted. This ensures your product information is clear and correct in every language. Accurate feeds lead to better product representation and increasing CTR.

2. Improved User Experience

With the Wixpa Shopping Feed, you can create ads that match the language of your audience. These ads resonate with users, increasing engagement and improving click-through rates on your feeds.

3. Advanced Localization Features

The application goes beyond basic tasks like currency conversions and tax calculations. Google Shopping Feed of Wixpa generates localized feed URLs for different marketplaces. This feature makes it easy to export multilingual feeds to multiple platforms. As a result, your shopping feeds can reach a global audience effortlessly.

4. Simplified Ongoing Management

Wixpa Google Shopping Feed automates settings for managing multi-language and multi-channel shopping feeds. This minimizes the errors and saves you time. You won’t need to worry about manual maintenance anymore.

5. Cost-effective and Resource-Friendly

By automating detailed tasks, Wixpa eliminates the need for extra staff. This keeps your costs under control while ensuring efficiency.

6. Multi-Country Support

Even Google’s Sales Channel App only supports one primary country. This limits its ability to handle multi-language feeds. Wixpa Google Shopping Feed overcomes this limitation by allowing you to target multiple countries. This flexibility helps you expand your campaigns and reach a broader audience.

Steps to Creating Multi-language Shopping Feeds in Wixpa on Shopify

Check this 3-Minute Tutorial on How to Create Multi Feed in Wixpa

Just like your first feed, you can create more in the Wixpa Google Shopping Feed app! For this, make sure to

1. Set up your target market.
2. Use any appropriate translation application to translate the language.
3. Make sure your currency is configured correctly.

The Wixpa shopping feed app makes it simple to serve a variety of markets by supporting all language translation apps. To create the feed 

1. Click on ‘Create Feed’ in the Wixpa shopping feed. 
2. Then, choose the relevant market
3. Follow the same steps as for the first one.

Best Practices for Multi-language Google Shopping Product Feeds Creation

Creating multilingual shopping feeds requires careful planning. Here are some top tips and best practices to ensure success

1. Currency and Payment Options

Adapt your payment options to match the currency of each target market. Customers feel more comfortable when transactions are in their local currency. It simplifies the process and makes purchases more appealing for international shoppers. Multilingual feeds and ads that support local currencies create a better user experience.

2. Provide Consistent Product Data

Always keep product data uniform across all languages. This includes data like color, size, material, and other specifications. Regardless of the language, consistency ensures that clients comprehend the products. Accurate and clear data enhances the quality of your multilingual Google Shopping feeds.

3. Use High-Quality Translations

Avoid relying entirely on machine translation tools. Automated translations can miss important cultural nuances or produce inaccurate results. Instead, invest in professional translations to ensure the content in your feeds is clear and error-free. This will help maintain the quality and professionalism of your shopping feeds.

4. Accurate Tax and Shipping Details

Each country has its own tax regulations and shipping requirements. Research the specific costs and rules for every target market. Display these tax and shipping details clearly in your shopping feeds. Transparency builds trust and reduces the chance of cart abandonment.

5. Utilise Localized SEO Keywords

Incorporate keywords that are specific to each country and language. Use local search terms that your target audience is likely to use. Optimizing your feeds with localized SEO keywords boosts their visibility. This makes it easier for buyers in different regions to find your items or products.

6. Track Performance Metrics

Regularly monitor key performance indicators such as conversions. Analyze how your feeds perform in different languages and regions. Use this data to make improvements and optimize your strategy for better results.

7. Test and Improve Continuously

Before launching your feeds fully, start with a smaller test. Pick a smaller market or a limited product range to begin. Monitor the performance of this test carefully. Based on the results, make adjustments to your multilingual Google Shopping feeds. Testing and iterating will help you refine your approach for a successful full launch.

8. Keep Your Feed Updated Across All Languages

The success of your multi-language Google Shopping feeds depends on consistent updates. When you maintain each language version regularly, your product prices and stock levels stay accurate across all regions. This helps reduce mismatches, avoids disapprovals, and ensures users see the correct information.

9. Provide Best User Experience to Customers

An error-free feed means a better user experience, no outdated prices or unavailable products. When everything runs smoothly, shoppers in different languages and locations have the seamless experience they expect. Plus, it can lead to higher impressions and conversions, as Google favors clean, updated feeds.

Following these tips, you can create multi-language Google shopping feeds that work effectively across markets. With localized strategies and consistent optimization, your feeds will perform better and drive more sales.

Conclusion  

Setting up multi-language Google Shopping feeds comes with several challenges. Managing accurate translations is not always easy. Additionally, handling the technical aspects can be complicated. 

If you’re a Shopify seller, there’s great news. Our app ‘Wixpa Google Shopping Feed’ is specially designed to make this task easier for you. It streamlines the process of creating multi-language shopping feeds. Let our app make your journey to global success easier and more efficient.

FAQs

1. What is Google Shopping Feed?

A Google Shopping Feed is a structured data file that contains a product catalog for the internet. It holds all the details about what you sell online. Think of it as a list that tells Google about your products. This list includes prices, pictures, and descriptions of products you sell. The product feed is then sent to the Google Merchant Center. 

2. How do I change my Google Shopping location to a different country?

1. To change your Google Shopping location
2. Sign in to Your ‘Google Merchant Center’
3. Go to ‘Settings’ and choose ‘Account Setting’
4. You can change the  ‘Country of Sale’ and ‘Currency’ to adjust your location. 
5. Save changes.  

3. Which languages are supported by Google Merchant Center?

Google Merchant Center supports, Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hindi, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Modern Greek, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese. 

4. How Does Google Shopping Feed Work?

Google sends your Google Shopping Product feed to the Google Merchant Center. The Merchant Center checks your list and prepares it for shoppers. When someone searches on Google, the system looks at your list. If someone types words that match your products, Google shows them to the shopper. For example, if you offer blue sneakers, your shoes can appear when someone searches for ‘blue running shoes’