Shopping ads connect buyers to products at the exact moment they’re searching. But visibility alone doesn’t guarantee sales. The difference between a scroll-past and a click often hinges on the key info you share first. Google Shopping ad extensions solve that problem. You can show promotions, ratings, shipping details, and more, keeping users on the […]

Running an online store means finding ways to stand out and increase sales. Google Shopping promotions boost visibility and attract customers from search results. I’ve managed several Google Merchant Center accounts for five years. Well-placed promotions can boost click-through rates by 25-40%. They also greatly improve conversion rates. This guide will help you add promotions […]

Your Google Shopping feed images are your silent salespeople in the busy digital market of Google Shopping. They’re the first impression someone sees, and factor into whether a potential customer will click on your ad or scroll right past. In this guide, I’ll take you through everything you need to know about making engaging Google […]

In the tough e-commerce world, getting your products noticed on Google Shopping is just part of the fight. The other half is converting that visibility into sales. This guide shows you how to use shipping Google Shopping feed details effectively. Implementing accurate and competitive shipping data can enhance your ad performance, increase conversion rates, and […]

Running Google Shopping campaigns without negative keywords in the Google Shopping feed is like fishing with a net full of holes; you’ll burn through your budget catching things you don’t want. If you’ve ever watched your ad spend disappear on irrelevant clicks, you know the frustration. The good news? Negative keywords are one of the […]

Your Google Shopping ads show up thousands of times each day. But are shoppers clicking? Is your click-through rate stuck while competitors zoom ahead? Your Google product feed could be the problem, and it’s also your best chance to improve. In this guide, we’ll show you how optimizing your CTR Google Shopping Feed can dramatically […]

Have you ever asked yourself what the difference is between a Google Shopping feed vs product feed? Many e-commerce professionals mix them up, but they’re not the same. A Google Shopping feed is designed for ads and listings on Google, while a product feed can be used across multiple channels and marketplaces. Knowing the difference […]

Ready to get your products in front of millions of online shoppers? This guide shows you how to create a Google Shopping feed. You’ll turn your product listings into effective ads. We’ll cover everything from setting up your Google Merchant Center to optimizing your feed for maximum sales. Quick Summary To create a Google Shopping […]

Managing thousands of products in Google Shopping campaigns can be tough. You must keep the feed quality high and ensure good performance. This can often feel overwhelming. Many agencies and businesses find it hard to optimize manual feeds. They see their clients’ ROAS drop as competitors move ahead. The answer is to use AI to […]