Do you know which sources bring visitors to your website and which campaigns give the best results? After running many social media campaigns, I learned something important: UTM links are crucial for understanding what drives your results. Without them, you’re basically marketing blindfolded.
Running a website means juggling countless tracking codes, analytics snippets, and marketing tags. Tired of waiting on developers to add the Facebook Pixel or update Google Analytics? Google Tag Manager could be the answer you need. This powerful tool changes how you track your website. It consolidates all your tags into a single, intuitive interface. […]
Custom event tracking in Google Tag Manager changes how you track user actions on your site. After years of using GTM solutions, I’ve found that strong event tracking is key. It leads to valuable analytics insights. This guide shows you how to create, set up, and improve custom events in Google Tag Manager. You’ll learn […]
You probably created a Google Shopping feed and felt excited about making sales until you received an email saying that your Google Merchant Center account has been suspended. Ouch! That can be hurtful. But you don’t need to worry about it, as Merchant Center suspensions are fixable. Google may suspend your account for various reasons, […]
Getting your product seen by potential customers is everything an online seller wants. For that, your product feed must be clean, accurate, and optimised to showcase products on Facebook, Google Shopping, or other marketplaces. A product feed is a structured file that contains all the important information about the product, like title, price, description, image, […]
Are you struggling to manage your Google Shopping product feeds across multiple channels? That massive catalog, constant updates, and platform requirements are hurting you. Mistakes in your product feed make all your listings problematic and often result in confused customers with a low sales rate. The good news is you don’t need to manage your […]
If you’ve ever used Google Shopping ads, you’ve likely come across the term “Google Product Data Feed.” And if you haven’t, now’s the time to learn about it. In simple terms, your product feed is what tells Google everything it needs to know about the items you’re selling. If you’re new to eCommerce or just […]
Smart digital marketing strategies help you get the attention of online customers. One such useful option is adding custom labels in your Google Merchant Center for your Google Shopping feed products. With custom labels, you categorize and arrange group products in your Google Ads campaigns. These filters help with reporting, better targeting, and bidding. However, […]
There can be many reasons for your Google Merchant Center Suspension. It could be due to misrepresentation or missing contact information. Whatever the cause, finding the exact issue and fixing it quickly is important. That’s the only way Google can get your account reactivated. Google Merchant Center has strict data quality rules. These rules help […]
The Wixpa Google Shopping Feed app makes it easy for Shopify store owners to sync their products with Google Merchant Center and connect to other major ad platforms. Optimizing your shopping feed is just as important as updating your website. A well-optimized feed gives Google better information, helping your ads show up more often. It […]
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