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Have you ever asked yourself what the difference is between a Google Shopping feed vs product feed? Many e-commerce professionals mix them up, but they’re not the same. A Google Shopping feed is designed for ads and listings on Google, while a product feed can be used across multiple channels and marketplaces. Knowing the difference […]

Ready to get your products in front of millions of online shoppers? This guide shows you how to create a Google Shopping feed. You’ll turn your product listings into effective ads. We’ll cover everything from setting up your Google Merchant Center to optimizing your feed for maximum sales. Quick Summary To create a Google Shopping […]

Managing thousands of products in Google Shopping campaigns can be tough. You must keep the feed quality high and ensure good performance. This can often feel overwhelming. Many agencies and businesses find it hard to optimize manual feeds. They see their clients’ ROAS drop as competitors move ahead. The answer is to use AI to […]

Local retailers face mounting pressure from online giants, but Google Shopping Local Inventory Ads offer a powerful solution to bridge the gap between digital discovery and in-store purchases. This comprehensive guide reveals how to leverage Local Inventory Ads to drive foot traffic and boost sales at your brick-and-mortar locations. Quick Summary Google Shopping Local Inventory […]

Google’s advertising landscape has undergone a significant transformation, leaving many advertisers questioning which campaign type delivers the best results. The debate of Smart Shopping vs Performance Max has become a key topic among marketers. Smart Shopping Campaigns dominated e-commerce advertising for years before Google phased them out in favor of Performance Max campaigns. This shift […]

Struggling to make your Google Shopping ads stand out? You’re not alone. This guide will show you how A/B testing Google Shopping feed titles and images can dramatically boost your ad performance and sales. Quick Summary A/B testing your Google Shopping feed is a strong way to boost key metrics. It can improve your click-through […]

Advanced Product Feed Management Strategies Modern eCommerce success relies on advanced product feed management. This goes well beyond simple data uploads. Large retailers that excel in advanced feed optimization strategies often beat their competitors. They boost ROAS, improve visibility, and simplify operations across channels. Short Summary  Advanced product feed management turns raw product data into […]