The global e-commerce market is increasing day by day and is expected to surpass $8.03 trillion by 2027. So, to sell your products online, you need smarter ways to increase product visibility. Google Shopping ads are one of the most effective ways to advertise products online. These ads enhance product visibility and drive more sales by effectively capturing user attention. Head over to our blog to learn what Google Shopping Ads are and how to create your first Shopping Ad.

What are Google Shopping Ads?

Google Shopping Ads appear at the very top of the search results when users search for specific products. These ads display key details to help shoppers make quick decisions. Each ad typically includes

• Product price
• Product listing title
• Image
• Where to buy
• Product rating

These ads are designed to capture attention instantly and drive high-intent traffic directly to your product pages.

Steps to create Shopping Ads

Follow these easy steps to create your first Google Shopping Ads and reach potential customers today.

Step 1: Create a Google Merchant Centre Account

 You must have a Google Merchant account to create Google Shopping ads. This is the portal where product listings as well as their feeders will be managed.

• Go to the merchant center.
• Sign in with your Google account.
• Enter your business information (name, country, and website).
• Verify and claim your website.

Step 2: Prepare Your Google Shopping Product Feed

Your product feed is the core of your campaign. It’s a file that contains detailed information about each product, such as titles and images. How to Get Started:

• Create a Product Feed: You can build a spreadsheet manually or use a Google Shopping feed app to automate the process.
• Add Key Product Details: Include required attributes like prices, ID, link, image URL, brand, and GTIN where applicable.
• Optimize Product Listings: Write clear, keyword-rich titles and use high-quality images. Accurate and well-written product data leads to better ad performance.

Your ads will appear in relevant search results when your product feed is complete and well-organized. 

Step 3: Use a Google Shopping Feed App (Try Wixpa)

Managing product feeds manually can be time-consuming, especially for stores with many items. A Shopping Feed app makes it easier. Why Use One?

• Automation: Automatically sync your store data with your Merchant Center.
• Error Reduction: Catch and fix product issues before Google flags them
• Analytics: Many feed apps come with built-in performance tools

Why Choose Wixpa Google Shopping Feed?

If you’re looking for an efficient and reliable solution, the Wixpa Google Shopping Feed App is a top choice. The application simplifies feed creation and automates updates, which helps merchants stay compliant with Google’s feed requirements. It’s ideal for Shopify users who want a fast and scalable feed solution that delivers results.

Step 4: Set Up Your Google Shopping Campaign

Once your product feed is in place, it’s time to build your Shopping campaign in Google Ads. Here’s what to do:

Log In to Google Ads: Go to Google Ads and sign in.
Click on “+ New Campaign.”

• Choose Sales as your goal
• Select Shopping as the campaign type
• Link your Merchant Center account when prompted

Set Your Budget and Bidding Strategy

• Choose a daily budget that suits your goals
• Pick a bidding option: Start with manual CPC, or use Target ROAS if you’re comfortable with automation

Targeting Options: Define your target location (country, city, or region) and devices. This setup connects your ads directly with your product feed and allows your ads to show up in Google Shopping results.

Step 5: Monitor Performance and Optimize Your Campaign

Launching your campaign is just the start. Regular monitoring ensures long-term success. What to Track:

• Click-Through Rate (CTR): Are people clicking your ads?
• Conversion Rate: Are clicks turning into sales?
• Cost Per Click (CPC): Are you spending wisely?
• Return on Ad Spend (ROAS): Are you making more than you’re spending?

Tips to Optimize:

• Adjust Bids: Lower bids for underperforming products and raise them for top performers.
• Update Product Info: Refresh product titles and descriptions if they’re not attracting clicks.
• A/B Testing: Try different images, prices, or copy to see what gets the best results.

Final Thoughts

Setting up your first Google Shopping Ad might feel overwhelming, but once you break it down, it’s straightforward. From setting up your Merchant Center to creating your product feed and launching your campaign, each step plays a vital role in getting your products in front of the right audience. Use a shopping feed app like Wixpa to simplify the process, monitor performance closely, and optimize regularly for the best results. With consistency and care, your online store can reach more shoppers and boost its sales like never before.