E-commerce businesses today almost always use Google Shopping Ads to attract more customers and get more sales. For those who have never used this advertising platform before, this article would certainly be helpful. But do not be worried; with the appropriate assistance, you can easily establish satisfactory Google Shopping Ads. That increases your sales and visibility. In this beginners’ guide, we’ll discuss how to set up your Google Shopping Ads step by step, how to leverage your Google Shopping ads feed, use a Google Shopping feed app, and optimize your Google Shopping feed as well.
Step 1: Generate a Google Merchant Center Account
In order to carry out Google Shopping Ads campaigns, the initial stage is to make a request for the Google Shopping Merchant Center. The account also helps to manage product listings as well as the product feeds associated with the account.
Register: Go to the official site of Google Merchant Center and register an account. You will also be asked to fill in the relevant details regarding your company in addition to adding your URL.
Website URL Verification: Following the registration of your account, it is your responsibility to do a verification of your website. Google allows the use of various techniques for site verification, including using the meta tag options and uploading HTML files.
Establish Shipping and Tax Information: Enter sales taxes and shipping charges in the Merchant Center. This way, clients view the correct information when they look up your promotions.
Step 2: Creating A Google Shopping Ads Feed
The Google Shopping ads feed is the core of all advertising that takes place. It contains all the information that Google uses in its adverts in stores.
Make a Product Feed: The product feed is a specific type of document that contains information on all of your products, including their headings, text contents, pricing information and photographs. You can either create this feed manually through a spreadsheet or use a Google Shopping feed app to do this automatically.
Strengthen Product Data: Some wordings in item titles and descriptions must be made in such a way as to be relevant. Clicks can be driven by high quality images. Google recommends that images should be at least 800 x 800 pixels.
Add the basic attributes: Your feed should include essential attributes like product ID, availability, and brand. The more complete your feed is, the better the performance of your ads will be.
Step 3: Incorporate a Google Shopping Feed Application
Incorporating a Google Shopping feed application helps manage the product feed so as to improve its quality.
Automate Updates: A feed app can make it easier for you to update your product information that is featured in the Merchant Center. This way, your feed is always up-to-date without manual modification.
Optimize Your Feed: There are numerous apps for feeding that have the ability to assess your feed and make optimization requests. For example, it could entail optimizing product descriptions, as well as identifying any missing attributes, to increase the efficiency of your ads.
Track Performance: Analytics of how well your products are being placed might also be provided by some applications in addition to what you already have. This information can help you strategize your marketing in the future.
Step 4: Create Your Google Shopping Campaign
If you already have everything ready on your product feed step. Then the very next step involves creating your Google Shopping campaign in Google Ads.
Sign in to Google Ads: Start by accessing the Google Ads website and signing in or setting up a new account.
Create a New Campaign: Under the Campaigns tab, click the ‘+ New Campaign’ button. After the click, select Sales as the desired goal and Shopping as the type of campaign.
Link to Your Merchant Center: During the setup process, you will link your Google ads account to your Google merchant account. This way, your ads will be able to retrieve the data in your product feed.
Set Your Budget and Bidding Strategy: First of all set a daily budget for your campaign and choose how you want to bid. Either in ‘manual’ mode or you can go with ‘automated target CPA’ bidding options to manage your ad spend effectively.
Step 5: Monitor and Optimize Your Campaign
After launching your campaign, there is the need to always monitor progress while doing necessary optimizations where needed to get better returns.
Track Performance Metrics: You should follow up on performance indicators such as the CTR, conversion percentages, and ROAS. This information will show you how effective your ads are.
Make Adjustments: After viewing your performance indicators, do not hesitate to change your bid, tweak your product listings, or put on hold items that are not selling well.
A/B Testing: It is useful to test the market by showing different names, pictures, and descriptions of the products to search for which variation performs the best. Such A/B testing is of great value in improving performance.
Conclusion.
Creating Google Shopping Ads requires a few steps that seem difficult at first. However, don’t be discouraged, having put in some effort will surely pay off. Because you will have an effective advertising method that brings in customers to purchase from your e-commerce store. Starting with editing and improving your Google Shopping ads feed is a good idea. Using a Google Shopping feed application for better optimization is needed. And make sure to actively check on the performance of your ad campaigns. As in all cases with patience, practice, and some perseverance, you will eventually be able to master the magical world of Google Shopping Ads!