12 Proven Tips to Drive Traffic to Your Shopify Store

Online shopping has seen sustained, rapid growth, especially after the pandemic. The Shopify agency says that there are now around 5.1 million Shopify stores. But do all of them drive traffic and make sales? Not quite.

As of April 2025, the average conversion rate is just 1.5%. You might be one of those sellers stuck despite offering high-potential products and having a well-designed store. What’s the secret sauce to improve conversions? It’s a simple drive more traffic to your e-commerce store.

Don’t worry, we’ve got you covered. Below are 12 proven tips to drive traffic to your store.

Why is traffic crucial for the Shopify store?

Traffic to your Shopify store is important to make sales. The best-designed store or top-quality product won’t succeed without traffic. 

• More traffic means more chances to turn visits into real purchases. 

When the right people land on your site, your chances of making sales and growing your brand improve. A steady stream of traffic to your Shopify store builds trust and increases your store’s visibility in search results. Attracting the right people to your Shopify store is the first step toward long-term success in e-commerce, whether you drive traffic

• Organically 
• Or Paid 

12 Proven Tips to Drive Traffic to Your Shopify Store 

Get decent traffic to your Shopify store by following these tips. 

1. Optimize Your Store for SEO

Search engine optimization (SEO) helps your store appear on Google when shoppers search for your products. Here’s how to make it work:

• Use the right keywords

Search what your audience searches. You can use tools like Google Keyword Planner. Add those terms to product titles and image alt text. Write a keyword-rich product description.

• Write unique product descriptions

Avoid copy-pasting supplier text. Google loves original content. Explain product features and benefits. Use keywords naturally.

• Improve your site speed

Slow websites turn visitors away. Compress images, use fast-loading themes, and remove unnecessary apps.

• Create SEO-friendly URLs

Use short and clear URLs. 

2. Collect Email Subscribers

Email marketing still works if you use it correctly.

• Give visitors a discount or gift to join your newsletter.
• Manage your email list using apps like Klaviyo or Shopify Email.

• Include product tips or exclusive offers to keep your list warm. 

Email drives repeat traffic and helps you build relationships over time. Just keep it honest and valuable; avoid spammy behavior.

3. Start a Blog

To drive traffic to your Shopify store, start a blog, as content marketing builds trust and boosts organic traffic. Blogging gives you a chance to rank for more keywords and educate your audience.

• Share guides and how-tos

Write blog posts that solve problems. For example, if you sell skincare products, write How to Choose the Right Face Serum for Oily Skin.

• Target long-tail keywords

Use niche-specific phrases like ‘best sunglasses for summer 2025.’ These have lower competition and higher conversion rates.

• Post regularly

Consistency is key. Aim for at least one post per week. Add internal links to your products to guide readers.

4. Utilise Social Media Marketing

Social media is powerful for building a community and promoting your products for your Shopify store.

• Choose the right platforms

Find where your target audience hangs out. Fashion brands thrive on Instagram. Tech stores may perform better on Twitter or LinkedIn.

• Use reels and short videos

Short-form content gets high engagement. Showcase behind-the-scenes videos, product usage, or customer reviews.

• Engage with your audience and promote products

Reply to comments, run polls, and share user-generated content. Build a loyal following that spreads the word. Use product tags on Instagram or Facebook. It lets users shop directly from your post.

5. Run Paid Ads

Organic growth takes time. Paid ads give your store a quick traffic boost.

• Use Facebook and Instagram ads

These platforms offer detailed targeting. You can reach people based on age, location, interests, and more.

• Try Google Shopping ads

These show your product images and prices directly in search results. They’re great for getting qualified traffic.

• Set a clear budget and goal

Start small, test different ad creatives, and measure results. Pause ads that don’t perform and scale the ones that work.

5. Collaborate with Influencers

Influencer marketing introduces your store to a new, loyal audience. Choose influencers who match your brand and have genuine engagement, not just big follower counts. 

• Micro-influencers often give better results due to stronger trust with their audience. 
• Offer free products or a small payment in return for a post, reel, or shoutout. 

You can also use affiliate links to track sales and reward performance. Influencer content can be reused on your store or ads, too.

7. Improve Your Mobile Experience

Most Shopify shoppers browse and buy on their phones. 

• Your store must look great and work smoothly on mobile devices. 
• Use a responsive theme, large buttons, and short forms to make navigation easy. 
• Compress images and remove unnecessary apps to boost speed. 
• Offer mobile-friendly checkout options like Apple Pay or Shop Pay. 

A smooth mobile experience increases trust and reduces cart abandonment. This ultimately keeps users coming back.

8. Use Google Shopping

Google Shopping helps your products appear right where shoppers search. 

• Connect your Shopify store to Google Merchant Center using an app or manual setup. 
• Submit your product feed and ensure titles, prices, and descriptions match your site. 
• Use high-quality images and clear product names. 

Google Shopping is particularly beneficial for stores to offer competitive prices or unique products. It’s an effective way to drive traffic without solely depending on organic search.

9. Add Live Chat for Engagement

Live chat gives visitors instant answers and builds trust. 

• Use Shopify apps like Tidio or Shopify Inbox to add a chat feature. 
• Answer product questions or concerns in real time. 
• Even automated chatbots help guide users toward a purchase. 

When customers interact with someone directly, the chances of purchase increase. The bounce rate reduces and keeps visitors engaged for a longer time on your site. 

10. Try Affiliate Marketing

Affiliate marketing enables others to promote your products and earn a commission on each sale.

• Set up an affiliate program using Shopify apps like Refersion or GoAffPro.
• Reach out to bloggers or influencers in your niche to share the program.

Affiliates bring traffic through their channels while you only pay for results. It’s a win-win approach to scale traffic without heavy upfront costs. Make sure you track links and keep terms transparent.

Read More About Optimisation of Google Shopping Feed

11. Discount Codes and Offers

Everyone loves a good deal, and when you offer discount codes, it is a smart way to drive more traffic to your Shopify store. Offers and discounts urge visitors to make buying decisions quickly. 

These promotions can be shared through email campaigns or pop-ups on your website. They not only attract new customers but also bring back existing ones who might be waiting for a reason to buy. 

12. Engage with Customers on Instagram Actively

Instagram is another growing medium used by billions of people daily. It connects sellers with your audience. Engage with your followers by replying to comments and direct messages. 

• Post regularly and interact with users

Respond to comments and questions to keep your followers engaged. Share user-generated content to build trust.

• Use Instagram Stories

Use features like polls and behind-the-scenes content to encourage interaction.

• Tag your customers

Encourage customers to tag your brand in their posts. Reposting their content strengthens relationships and boosts the credibility of the Shopify store. 

• Consistency is key

Engaging consistently will turn followers into loyal customers who are more likely to visit your store.

Related Article: What is Google Shopping Feed

Final Thoughts

Creating a Shopify store is easy, but running it successfully takes consistency. The first step toward your Shopify success is driving steady traffic to your store. Without consistent traffic, it’s nearly impossible to grow or succeed in the e-commerce world. Focus on tips and strategies that align with your store. With proper SEO and marketing, you can soar sales. 

FAQs

1. How do I attract customers to my Shopify store?

To get sales on the Shopify store

1. Convert traffic with targeted popups
2. Utilize an email marketing strategy
3. Add undeniable trust signals
4. Use product recommendation
5. Collaborate with influencers

2. Do Shopify orders start at 1,000?

Yes, Shopify store order numbers start at 1,000. If your current order number is 5,000, it means you’ve received 4,000 orders in total. This numbering applies to all new stores and includes test orders. The sequence increases with each new order placed.

3. Can a beginner make money on Shopify?

Yes, a beginner can make money on Shopify with the right strategy. Success depends on

• Choosing the right products 
• Targeting the right audience 
• Marketing consistently. 

Learning and adapting along the way is key to growing sales.

4. What is Google Shopping Feed?

Google Shopping Feed is a digital product list that is submitted to Google Merchant Center. This feed helps your products appear in Google Shopping results to reach more buyers.

5. Which application is best for optimization and syncing Shopify with GMC?

Wixpa Google Shopping Feed stands out in 2025 among all Shopify applications. Its unique features, like multilingual, multicurrency, and optimization, boost stores’ visibility and drive traffic.