How to Create a Facebook Product Feed for Better E-Commerce Sales?

A higher percentage of users are expected to make purchases directly on Facebook in 2025. This highlights the growing trend of the business market and the potential of selling on the platform. Dive into the ocean of eCommerce and tell the world about your product.

You only need to create a Facebook Product Feed and manage it properly. You might be wondering what is Facebook product feed, how it works. Head over to our article and learn in detail about requirements and how to create a Facebook product feed.

What is Facebook Product Feed?

A Facebook product feed is a list of products along with all the essential product information.

This data is arranged in a way that Facebook can interpret and process. You submit this data to the Facebook catalog, it will use the data to display your items.

Facebook product feed is the primary method for providing Facebook with the list of the products you want to display on its platforms. It helps customers to discover your product easily. This enhances visibility and potentially increases your sales.

Product
Prices
Descriptions
Images
SKU (Stock Keeping Units) or Product IDs
Product Availability

You can display your product on Facebook and Instagram through different e-commerce solutions. These platforms include Facebook shops, marketplace listings, and Dynamic Ads. The feed acts like a bridge between your e-commerce store and Facebook to ensure your product information is accurate and up-to-date.

How Does a Facebook Product Feed Work?

Facebook product data feed contains important details of your product. This data is automatically imported to Facebook Commerce Manageer where you can create and manage product catalogs. Facebook uses this information to display relevant products to users based on their interests, browsing behavior, and past interactions.

For example, if a customer visits your website and views a product but doesn’t purchase it, Facebook uses Dynamic Product Ads to retarget that customer with the exact product they view. Facebook product feed ensures that these display real-time pricing, inventory, and updated product descriptions.

Create a Facebook Product Feed

You can create a Facebook Product Feed in two ways:

Facebook Business Manager

Facebook Business Manager is simple. This is perfect for quick catalog creation and sharing. You can enhance basic sales and advertising on meta platforms. Your products quickly reach Facebook and Instagram and you do not need in-depth e-commerce functionalities.

Meta Commerce Manager

This manager offers deeper and more advanced e-commerce features. You get detailed tracking with facebook pixel, regular product feed updates, manage data, and provide advanced e-commerce functionalities within the meta ecosystem.

Setting Up Your Product Catalog in Facebook Business Manager

Creating a Facebook Product Feed starts with setting up a product catalog in Business Manager. Follow these simple steps:

Open Business Settings

Log in to Facebook Business Manager and go to Business Settings.
Navigate to Data Sources → Select Catalog.
Click Add → Choose Create a New Catalog.
Enter a Catalog Name and select the Item Type (e.g., e-commerce, travel, auto).
Click Create Catalog to finalize.

Assign Permissions

If other team members need access, assign them roles under Manage Catalog Permissions.
Otherwise, click Cancel to skip this step.
(Optional) Connect Meta Pixels or App SDKs for tracking, which can be set up later.
Once done, head to Commerce Manager to add and manage your products.

Setting Up Your Catalog in Meta Commerce Manager

Another simple way to create a product catalog is through Meta Commerce Manager, ideal for Facebook and Instagram promotions.

Before You Begin:

You must have a Facebook Page for your business.
Create a business portfolio in Business Manager to manage your catalog.
Meta is renaming Business Manager to Business Portfolio across its platforms.

Create a Catalog in Commerce Manager

Go to Commerce Manager.
If you’re new, click Get Started → Create a Catalog → Get Started again.
If you already have a catalog, click + Add Catalog.
Choose your Product Type and click Next.

For E-commerce Stores:

Manual Upload: Select Upload Product Info to add products manually.
Partner Integration: Choose Connect a Partner Platform (e.g., Shopify, WooCommerce) and follow the steps.

Assign the catalog to your Business Portfolio to maintain full control.
Name your catalog and click Create.

Your catalog is now set up! The next step is to add items, which can be done in different ways.

Different Ways to Add Items to Your Facebook Product Catalog

Add products to your Facebook catalog accurately as this is crucial for seamless e-commerce integration. You can do this in three main ways: Manual Upload, Data Feed, and Meta Pixel. Each method suits different business needs.

Manual Upload

This method is best for businesses with fewer than 50 products.

Start by opening Meta Commerce Manager and selecting your catalog.
Navigate to the Catalog tab, click Items, and choose Add Items.
Select Manual Entry. Add product details such as name, description, price, and images.
Images should be in JPEG or PNG format. Keep the pixel at least 500 x 500 and under 8MB.

Data Feed

For larger inventories, a data feed allows bulk uploads.

Create a CSV, TSV, XML, XLSX, or Google Sheets file containing product details.
In Commerce Manager, go to Data Sources, click Add Items, and choose Data Feed.
Upload your file or provide a feed URL for scheduled updates.
E-commerce platforms like Shopify offer apps like AdNabu to simplify feed creation. This method ensures bulk updates with minimal manual work.

Using Meta Pixel

The Meta Pixel method is best for businesses with frequently changing inventories.

Install Meta Pixel on your website and ensure it tracks PageView events.
In Commerce Manager, go to Data Sources, select Add Items, and choose Pixel.
The Pixel will automatically add new products and update existing ones based on website interactions. This setup requires some technical knowledge but is the most efficient for dynamic catalogs.

Types and Formats of Facebook Product Feed

Choose your product format depending on the type of particular ad and what you want to manage. The typical format of Facebook product feed includes

1.CSV Feed

This feed world is like a text-based Excel sheet. It is simple for retailers and uses commas to separate data.

2. API Integration

This format allows real-time data through API if you want to change inventories.

3. RSS Feed

This feed is used for updated information. This also fits product listings for new launches or deals.

4. JSON Feed

JSON is a new and lightweight format for website applications. You can easily read, write, and parse using this feed.

5. XML Feed

This is a popular format in the e-commerce world and is human and machine-readable. This feed is suitable for complex product data.

There are two main types of Facebook product feeds:

Statistic Product Feed: This is a manually uploaded file that remains unchanged unless it is updated by the user.

Dynamic Product Feed: This is a live feed that syncs automatically with an e-commerce platform like Shopify, WooCommerce, etc. This feed enables real-time updates.

Why Online Sellers Need Facebook Products Feeds

Online sellers need the Facebook product feeds:

Multi-Channel Selling

When you use Facebook Product Feed you can list your products across various platforms without manually inputting data for each product.

Efficient Advertisment

You can set efficient advertising such as Meta Advantage + catalog ads on platforms like Facebook. These ads will be shown to your products to potential customers automatically.

Automatic updates across all platforms

Whenever you make any change in your product, prices are updated automatically instantly everywhere. You must have an updated product feed, especially in the case of Meta Advantage+ Catalog ads. These types of ads showcase your products to the right audience based on real-time browsing behavior, intent, and purchasing history. Your product feed must be consistent and correct if you want to yield maximum from these ads. There shouldn’t be any errors, no printing errors mismatched details, etc.

Prepare your Inventory for the Facebook Product Feed

You have to prepare your inventory for the Facebook (Meta) product Feed, and for that, your all essentials must be in place. Refine your product listings to meet Facebook specifications.

These specifications include

Required field
Optional Field
Formatting Rule

Requirement for Facebook Product Feed

While you specify product feed, there are some essential details you must have to provide in your feed. If you don’t include these details your product will not be accepted by Facebook, and your product won’t be displayed on Facebook platforms. The required attributes include:

ID: Provide your every product with a unique identifier. You can use the product’s SKU number, the character limit is 100.

Title: The product title should be clear and relevant keywords for the product. The character limit is 200.

Product Description: provide essential details on features and benefits. Write an engaging description of your product. The character limit for description is 9,999-character limit.

Availability: This indicates whether your product is available or not. Update stock status accurately, indicating ‘out of stock’ and ‘in stock.’

Images: Use high-quality images and represent the product accurately. Choose images that are clear and follow Facebook guidelines. Your images must be in JPEG or PNG format, 500 x 500 pixels, and under 8MB.

Price: Mention the price of your product in number, followed by a space, and a 3-letter ISO 4217 currency code. Use a period (.) for the decimal point. Use one currency in your feed. If you want to offer prices in different currencies for different countries, upload a country-specific feed.

Condition: This explains the condition of your product. Mention ‘New,’ ‘Refurbished,’ or ‘used.’

Brand: Mention the brand name of the product. Maintain this within 100 characters.

Extra Required Field for Checkout on Facebook and Instagram (US only)

Customers in the US can buy products directly on Facebook and Instagram through checkout features. You have to add following extra required field to enable these sales. Customers won’t be able to purchase those items if you don’t include these features.

Quantity to Sell on Facebook: Mention the amount of product you have available for your product. Quantity will be automatically decreased each time a purchase is completed through checkout. When there is no quantity, the item will be automatically shown as sold out.

Size: This is especially for products like footwear and clothes. You can mention size as words, abbreviations, or numbers such as ‘XS’, ‘12’, ‘small’, or ‘one size.’

Optional Fields

These are optional fields that you can add to your product feed. They can help provide more information or customize your product. These include:

Sale Price: when your item is discounted mention that.

Sale Price Effective Date: Include the date, time, and time zone when the sale begins and ends. You should include this category because if you don’t item will stay on sale until the sale price is manually removed.

Item Product ID: only use this field to link variations of the same item such as different sizes or colors.

GTIN: Global Trade Item Number is the identity of your number. This is typically located on barcodes, packaging, or the cover of the book. Provide this only when you are sure that this is correct.

MPN: The manufacturer part number is a unique code made up of letters and numbers that are assigned by the manufacturer to identify a specific item or part.

Category: choose the product category that fits your product.

Color: You can specify the color category of your product using words.

Gender: the intended gender for your product. Accepted values include, male, female, or unisex.

There are some other options like material, pattern, etc. that you can specify about your product.

Wrapping Up

You need to have a Facebook Product Feed and must follow the requirements and guidelines to showcase your product on Facebook and other Meta platforms. Your visibility increases and you have a higher chance to show your product to the world when you meet the guidelines.