Online shopping has seen sustained, rapid growth, especially after the pandemic. The Shopify agency says that there are now around 5.1 million Shopify stores. But do all of them drive traffic and make sales? Not quite. As of April 2025, the average conversion rate is just 1.5%. You might be one of those sellers stuck […]
Smart digital marketing strategies help you get the attention of online customers. One such useful option is adding custom labels in your Google Merchant Center for your Google Shopping feed products. With custom labels, you categorize and arrange group products in your Google Ads campaigns. These filters help with reporting, better targeting, and bidding. However, […]
There can be many reasons for your Google Merchant Center account suspension. It could be due to misrepresentation or missing contact information. Whatever the cause, finding the exact issue and fixing it quickly is important. That’s the only way Google can get your account reactivated. Google Merchant Center has strict data quality rules. These rules […]
The Wixpa Google Shopping Feed app makes it easy for Shopify store owners to sync their products with Google Merchant Center and connect to other major ad platforms. Optimizing your shopping feed is just as important as updating your website. A well-optimized feed gives Google better information, helping your ads show up more often. It […]
Smart digital marketing strategies help you get the attention of online customers. One such useful option is adding custom labels in your Google Merchant Center for your Google Shopping feed products. With Custom labels, you categorize and arrange group products in your Google Ads campaigns. These filters help with reporting, better targeting, and bidding. However, […]
As of March 2025, around 30.6 million e-commerce businesses operate globally. Customer attention is the key to standing out in this market and to grab that your product feed must be well-optimized. Feed optimization is all about adding keyword-enriched data throughout your product information. Your product visibility increases which improves traffic and drives sales. It […]
A higher percentage of users are expected to make purchases directly on Facebook in 2025. This highlights the growing trend of the business market and the potential of selling on the platform. Dive into the ocean of eCommerce and tell the world about your product. You only need to create a Facebook Product Feed and […]
Google Merchant Center is a free tool that helps businesses boost their online visibility to millions of shoppers across Google platforms like YouTube, Google Images, and Google Maps. You can easily manage and upload your product information with a merchant account to display when customers search for related items. It enables businesses to reach more […]
Are you a merchant selling your product on Shopify? We recommend a highly effective marketing strategy for your e-commerce store: promote your product across Google! Yes, you heard right! You can connect your Shopify store with Google in just a few steps. You must have a Google Merchant Center account for that. Google Merchant Center […]
Local Inventory Ads (LIAs) are a powerful tool for retail businesses to boost local sales. They are important now more than ever. Customers regularly search for their favorite products and store key information on their devices. Google Shopping Local Inventory Ads are important for local businesses since they allow them to contact customers when they […]
